A water bill that says what you owe before anything else
- Problem
- The amount due sat in the last row of a 14-line table, and the due date was on the back. About 2,140 customers a month called only to ask what they owed.
- What I did
- Moved the amount and the date to the top in 28-point type, folded 14 charges into three groups, and drew a year of water use as twelve bars. Three drafts went in front of nine customers at the payment counter.
- Result
- Calls about the bill fell to 1,640 a month in the first quarter: 23% fewer.